When Founders Call Me

Six critical transitions where you need leadership, not luck.

You Just Acquired a Company

Two brands, two websites, confused customers—and revenue leaking from poor integration.

Untapped Revenue Streams

Untapped revenue streams and unexplored offers hiding in your existing customer base.

Your Systems Are Holding You Back

Disconnected tools, manual workflows, and marketing operations eating your time and budget.

Your Brand Looks Outdated

Inconsistent visuals across platforms that make prospects question your credibility.

Your Website Doesn't Convert

Traffic is up but leads aren't. Your site looks fine but bleeds revenue.

Pre-Exit Brand Cleanup

Planning to sell but your brand looks messy and it's hurting valuation.

fractional cmo

Wait It Costs to Wait

Every month you delay getting proper marketing leadersip in place, you're leaving money on the table.

30-40%

Customer Attrition

Botched M&A integrations lose 30-40% of acquired customers in Year 1. The revenue loss from poor integration can be 20-30x what you'd invest in doing it right.

6 mos

Wasted on DIY Fixes

Founders spend 6 months and $100K+ trying to fix this themselves before calling in real leadership. The "cheap" path always costs more in time, money, and lost opportunities.

$100k

Revenue Leaking Daily

Broken systems cost you money every single day. Disconnected tools, no attribution, manual lead entry—it adds up to six figures annually in missed revenue and wasted effort.

How We Work Together

Here's the realistic 3-6 month path we take.

Phase 1: Diagnose the Real Problem

I audit your current marketing foundation—brand, website, systems, offers. You get a clear roadmap of what's broken, what's missing, and what we're rebuilding first.

Phase 2: Build What Scales

Brand positioning, visual identity, messaging framework, offer architecture, website design and development. I design and build everything—you review major milestones and approve before we move forward.

Phase 3: Launch & Optimize

I launch the new foundation, test everything, and fix what's not working. Your team gets trained on new systems. You see what's working in real time.

Phase 4: Handoff & Documentation

Complete documentation, SOPs, and system access. Your team has everything they need to operate independently.

FRACTIONAL CMO

What You Walk Away With

High-level marketing leadership and execution from one partner. Every engagement is customized to your company and may include:

Foundation

Branding that commands premium pricing and closes deals faster
Website that converts visitors 24/7 without your sales team
Clear offers that make buying decisions obvious
Positioning that makes competitors irrelevant

Infrastructure

Systems that run without constant oversight
Marketing operations that don't require manual work
Data that shows exactly what's working and what's not
Tech stack that costs less and does more

Handoff

Team that can operate everything independently
Documentation so nothing breaks when you scale
Confidence that the foundation won't need rebuilding in 6 months

fractional cmo

Fractional Support That Moves the Needle

$3.2M

Post-Acquisition Upsell Captured

4-month engagement at $60K total investment. Client captured $3.2M in revenue they would have lost. 53x ROI.

90%

Efficiency Gain

$22M company was paying 3 people to manually manage what automation now handles. Savings: $1.2M annually. The 6-month engagement paid for itself in 4 weeks.

fractional cmo

How This Compares

Strategic leadership that actually executes the work, not just advises.

vs. Full-Time CMO

Skip the $250k+ salary, benefits, equity, ramp time, and the entire hiring process. I'm operational from Day 1. Executive leadership without the full-time overhead.

vs. Agencies

Agencies run campaigns. I rebuild the infrastructure that makes campaigns actually work. You're paying for systems that generate revenue, not just ad spend and monthly reports.

vs. DIY

Most founders waste 6-12 months trying to DIY. The "cheap" path always costs more; in time, momentum, and revenue lost. I've seen it fail dozens of times.

Investment

Fractional CMO

I rebuild marketing foundations for launches, rebrands, M&A, exits, scaling. Strategy and execution. Mosgt engagements are 3-6 months.

$15,000

/ month