about KIRSTEN
I've been in the founder seat.
Most consultants haven't carried payroll, made a hiring mistake that cost six months, or bet $500k on something that didn't work. I have. That's why Flomark is built differently.
I've been in the founder seat—multiple times—which means I don't just consult on what you should do. I've lived it.
I taught myself to code at 8, built websites for local businesses as a kid, launched a magazine at 12, and started a digital marketing agency at 19. That agency ran for 10 years, transforming brick-and-mortar businesses in New York into digital-first operations and helping entrepreneurs scale from $0 to 7-8 figures through social selling and digital infrastructure.
I've carried payroll, made hiring mistakes that cost months of momentum, bet $50K on things that didn't work, and made decisions with no safety net. That's the difference between advising and knowing.
Over 20+ years, I've rebuilt brands post-acquisition, repositioned companies in volatile markets (crypto, finance) and stable industries (B2B services, fashion), and turned around marketing infrastructure for businesses doing $5M-$50M. What I learned over and over: founders don't fail because they lack ideas—they fail because the foundation can't keep pace with the business.
Here's what I believe: real transformation doesn't happen in pieces. You can't rebrand without addressing the offers. You can't fix the website without rebuilding the systems. You can't patch one area and expect the whole business to scale. It has to be rebuilt together, or the gaps show up fast.
I built Flomark around that belief. The goal has always been to rebuild the foundation so it's strong enough that founders don't need consultants anymore. No dependency. No ongoing retainers just to keep the lights on. We document everything, train the team, and hand it off clean—because that's what I would have wanted when I was building my own businesses.
That's the standard I hold myself to: real outcomes, no dependency, and a partner who actually understands what's at stake.
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