Fractional CMO & Marketing Advisor to Founders

Specializing in marketing foundations for founder-led companies launching something new, rebranding, or preparing for the next stage of growth.
When Founders Call Me
Four critical transitions where you need leadership, not luck.
You Just Acquired a Company
The integration that protects revenue.

Two brands, two websites, confused customers. You need one unified identity that protects what you bought and positions you to outshine competitors. I unify brand strategy, visual identity, website, and messaging into one cohesive system that justifies the investment.
    You're Leaving Revenue on the Table
    Finding the money.

    Your offers are underpriced, your positioning is weak, or you're missing revenue streams entirely. I restructure your model to capture premium positioning, uncover hidden revenue opportunities, and get buyers to stop negotiating on price.
    Your Systems Are Holding You Back
    The infrastructure upgrade.

    Disconnected tools, manual processes, no real attribution. You need modern infrastructure that eliminates unnecessary work without adding headcount. I build workflows, automation, and connected systems that improve acquisition, retention, and sales.
    Your Brand Looks Amateur
    The credibility shift.

    You've outgrown the scrappy startup look, but your brand and website haven't caught up. Premium buyers don't take you seriously. I transform your visual identity, website, and messaging so you outshine competitors and command the prices you deserve.
    How We Partner Together
    Strategic counsel or full transformations, pick what fits your situation.
    M&A Brand Integration
    Pre-Exit Cleanup
    Offer Archetecture
    Fractional CMO
    Strategy and hands-on execution

    I step in as your marketing leader and rebuild what's broken during launching, rebranding, or scaling. Strategy and execution: I design, build, and implement your foundation and infrastructure.
    Marketing Advisory
    Ongoing strategic guidance

    Strategic guidance for founders who need a sounding board. Weekly sessions to work through marketing decisions, get unfiltered feedback, and figure out what's actually worth doing.
    Wait It Costs to Wait
    Every month you delay getting proper marketing leadersip in place, you're leaving money on the table.
    30-40%
    Customer Attrition
    Botched M&A integrations lose 30-40% of acquired customers in Year 1. The revenue loss from poor integration can be 20-30x what you'd invest in doing it right.
    6 mos
    Wasted on DIY Fixes
    Founders spend 6 months and $100K+ trying to fix this themselves before calling in real leadership. The "cheap" path always costs more in time, money, and lost opportunities.
    $100k
    Revenue Leaking Daily
    Broken systems cost you money every single day. Disconnected tools, no attribution, manual lead entry—it adds up to six figures annually in missed revenue and wasted effort.
    CASE STUDIES
    Foundational Transformations
    Clearer offers, stronger brands, and websites that finally carry the business.
    finance
    $0 → $4.5M ARR in 12 months
    Fintech foundation overhaul after M&A, achieving a 57% lead conversion rate and outranking established competitors in SEO in six months.
    View Case Study
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