marketing advisory

When Founders Hire Me

A confidential outside perspective to sort the marketing noise.

Before Committing

You're about to sign with an agency, make a key hire, or invest in new tools—but you need an experienced eye on whether it's the right move before you commit.

Confidential Sounding Board

You're carrying marketing decisions alone. No one internal has the experience to gut-check your ideas, spot blind spots, or tell you what you need to hear instead of what's comfortable.

Your Marketing Feels Chaotic

You have ideas, initiatives, and pressure from all sides. You need help turning the noise into a clear roadmap and figuring out what to prioritize first.

You're Stuck on a Decision

Agency or in-house? Rebrand now or later? Which system to implement first? You need someone who's seen how these decisions play out—good and bad—dozens of times.

How Advisory Works

Weekly Strategy Sessions

60-minute calls to work through decisions, vet plans, spot what's broken, and get clear direction on your most pressing marketing challenges.

Between-Session Support

Slack/email access for urgent questions, quick feedback on decks or plans, gut-checks before you commit to something big.

Strategic Deliverables

Marketing roadmap, brand positioning framework, audit findings, initiative briefs—whatever you need to move forward with confidence.

Unfiltered Perspective

I tell you what you need to hear, not what's comfortable. I spot blind spots, challenge assumptions, and help you avoid expensive mistakes.

marketing advisory

Clarity Without the Overhead

High-level marketing counsel from one partner, not a rotating team of consultants.

Deep Experience

I've advised founders, CEOs, startup and corporate marketing teams across volatile and stable markets, through chaos and scale. When you're facing a decision, I've likely seen how it plays out—good or bad—dozens of times.

Grounded Input

You get direct counsel based on what actually works, not frameworks from a playbook. I help you cut through the noise, spot what matters, and make the call with confidence. No long reports. Just clarity when you need it.

Full-System Thinking

I've worked across brand, messaging, offers, creative, and systems. That means I can intuitively spot when something's misaligned. You get perspective that connects the dots, not siloed advice.

marketing advisory

Advisory That Moves the Needle

The difference between making the right call and learning the expensive way.

$80k

in OpEx Reclaimed

Advised a founder to audit their tech stack and vendor contracts. They eliminated redundant costs without losing momentum.

2.5x

Return on Brand Investment

Guided a founder to restructure their offer architecture to match market demand. They captured premium positioning and saw immediate lift.

“We were about to sign a $60k agency contract. Kirsten asked three questions that made me realize we weren't ready. It saved us money and six months of minimal ROI.”

— Sarah B.

Founder, Luxury Travel Services

Marketing Advisory

Investment